January 28, 2023

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adidas to sell Yeezy products after cutting ties with Kanye West

Adidas has announced it will continue to sell Yeezy products following the tumultuous end of their multi-year partnership, but without Kanye West’s branding, Insider reports.

CFO Harm Ohlmeyer made the announcement during a quarterly conference call on Nov. 9. “adidas is the sole owner of all registered design rights for existing products,” he said. “We want to make use of these rights as early as 2023.”

He didn’t give any details, but said: “We need to take the time to consider what the best options are. When the time comes, we’ll be more specific.” Ohlmeyer added that the company “owns all versions and new colorways. It is our IP.”

A notable exception is the Yeezy Slide, for which Ye secured a patent in 2020.

adidas partnered with West in 2013 but split from the rapper and fashion designer in October after he made a series of anti-Semitic comments. West had also sought an end to the union after saying the clothing maker had stolen his designs. In June, he complained about “a fake YEEZY made by Adidas itself” after the company released slides that he said resembled the Yeezy Slide.

By his own admission, West became increasingly antagonistic. In October, he released the documentary “Last Week,” in which he attempted to intimidate adidas executives by showing them pornography. After the bizarre exchange, one of Yes’ staff members said: “What you are feeling right now is extreme discomfort and that is what it is all about. Because when someone steals this man’s ideas, his creations, it’s like stealing a child. They are all children of his mind and you kidnapped them.”

The end of his lucrative adidas deal is the biggest reason West lost $1.5 billion in a matter of weeks and is no longer a billionaire. Some of his fans attempted to restore his billionaire status by launching short-lived GoFundMe campaigns. West got into a heated argument at his son’s soccer game recently, stormed off before the end of the game and tried to sell White Lives Matter clothing but couldn’t because two black men own the brand.