January 29, 2023

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Taylor Swift fans are suing Ticketmaster over Eras tour ticketing fiasco

A group of Taylor Swift fans has filed a lawsuit against Ticketmaster over the recent Eras Tour ticketing fiasco, Deadline reports and Pitchfork can confirm. The complaint (viewed by Pitchfork) details the ticketing giant’s botched ticket sales for Swift’s 2023 stadium tour the company wrote at the time. The plaintiffs are suing Ticketmaster and its parent company Live Nation for “fraud, price fixing and antitrust violations” and alleging that “willful deception” enabled scalpers to purchase the majority of tickets.

Tickets for the Eras Tour went on sale on Tuesday 15th November via Ticketmaster’s Verified Fan program. The program requires potential concert-goers to register in advance and rank their preferred cities and dates to visit. This model was designed to reduce the number of bots that often search for tickets before actual fans can buy them. Ticketmaster claimed over 3.5 million people have registered as verified fans and over 2 million tickets have been sold as of November 15, for a total of 3.5 billion system requests – four times the site’s previous peak. Their site was inundated with traffic and attacked by an “amazing number” of bots, as well as fans who didn’t have invite codes.

The lawsuit, filed in Los Angeles County Superior Court, states that “millions of fans waited up to eight hours and were unable to purchase tickets due to insufficient ticket clearances and other issues similar to prior advance sales.” It is also claimed that Ticketmaster was not prepared for the rush of customers.

In addition to Ticketmaster and Live Nation, the lawsuit names LA County — where Live Nation is located — as a defendant and repeatedly calls the November 15 ticketing fiasco a “disaster.” Plaintiffs are asking the court to fine Live Nation $2,500 per fraud, price-fixing and antitrust violation.

The lawsuit outlines Ticketmaster’s monopoly in the concert industry, noting that “no other venue can accommodate half as many people as the stadiums and venues that work through Ticketmaster, Taylor Swift and other popular musicians have no choice but to go through Ticketmaster.” to work”.

The complaint continues: “Because artists like Taylor Swift have to go through Ticketmaster, so do their fans. This means that virtually all major music concert ticket sales in California and the United States go through Ticketmaster’s primary ticketing platform.”

The plaintiffs also claimed that Ticketmaster “allows scalpers to buy tickets through buyers who actually plan to attend the performances” and that the company “has stated that it took steps to address this issue, but in fact took steps.” “Ticketmaster allowed bots and scalpers to remove tickets from a fan’s cart without giving them sufficient time to complete the sale,” the plaintiffs added.